About

OnlineTao Limited is an internet marketing consultancy that helps businesses let the web deliver the business results they want.

We have started this blog to help derive and impart evolving best practice regarding internet marketing and supporting disciplines.

From a really high level problem areas that we currently address involve the following.

  • Clarifying the relevant aspects and aspirations for businesses
  • Researching online audiences and competitor landscapes
  • Identifying and clarifying relevant online marketing opportunities
  • Developing and executing effective online marketing plans
  • Dove tailing online and offline marketing efforts
  • Monitoring and managing online marketing performance

In reality though, as the web is evolving all the time, how to actually approach and deliver on these key issues in the most effective way for any particular type of business also changes.  There lies the challenge for us and our clients and that is what makes it so exciting for us and motivates us.

Gavin Somers MBA, BSc. Principal Consultant, OnlineTao

Gavin Somers Principal Consultant

Gavin

Gavin Somers has held senior marketing roles across the online, software and telecommunication sectors for over 15 years. He has been responsible for the profitable growth of numerous products within Infospace (NASDAQ: INSP), ADC Software Systems (NASDAQ: ADCT) and GPT (now Marconi). He has also supported the growth of a much broader range of companies in consultancy roles.

Within OnlineTao, Gavin is responsible for managing the delivery of high quality consultancy services and keeping the business abreast with the latest developments in the online space.

Brian Richards FCMA Head of Operations, OnlineTao

Brian Richards Head of Operations

Brian

Brian Richards was a senior manager within the Unilever conglomerate for 25 years. Accountant, salesman, market researcher, buyer, business group head and finally managing director of a UK national subsidiary (Total Refrigeration), which he turned around from loss into profit … success in these roles has made him a well-rounded, profit-oriented, generalist.

Brian is responsible for ensuring the quality and profitability of OnlineTao’s operations and the development of key partner relationships.

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