OnlineTao Internet Marketing

Google adwords and their counterparts all offer free budget when you initially sign up.  This is really useful because if you are wise you can use this spend to give you a reasonable indication of which sets of keywords seem to be performing best for you on the various engines.  This means that when you start spending your own cash after that initial budget runs out you are in a much better position to know what is likely to work.  This is very important because you hear of many stories of businesses throwing money at paid search without any noticable return.  This puts them off and they head off in different marketing directions instead.  Paid search can be though a really effective tool to drive relevant cost effective traffic if used wisely.  So sign up and make best use of the free clicks that are handed on a plate.

Now this is interesting. If I am selling a product off my site, should I bother with dishing out for paid search ads for the keyphrases that I am coming up #1 on the natural listings. Well Atlas probably the largest digital advertising agency in the world did some research which is very interesting. They found that on average for every sale made via a top natural listing, 2 sales would be made for a paid listing! And it doesn’t stop there, they also found that if both were pointing to your company then that would generate an additional sale. A pretty good argument for paid search.