OnlineTao Internet Marketing

Should the same messaging be employed across all your internet marketing channels e.g. paid search, email, display ad, mobile etc.. Although many businesses have given little thought to their messaging strategy anyway, many businesses have and believe that to put the best foot forward is to deliver common messaging across the different marketing channels that they employ. Initial thoughts are that this must make sense as it will help build and instil the brand and what it is all about. Further consideration though suggests that a blanket approach to messaging might not necessarily deliver max value. The reason is that the customer is likely to react to and employ each channel differently. Therefore although it probably makes sense to maintain the top level messaging across the channels, the lower level messaging should be altered to reflect how maximum value for that particular channel can be achieved.