OnlineTao Internet Marketing

A google adword campaign is likely to be more effective if the landing page uses the search phrase that the visitor originally searched for. 

You can do this by tagging your landing page url with the keyword.
Eg: www.mysite.com/landingpage.php?kw={keyword}

When a user clicks on your ad Google will replace {keyword} with the keyphrase used to show the ad in the first place.

To use this keyphrase in the landing page it needs to be a PHP file.

Then when you want to use the keyphrase you would include the code <? echo $_GET['kw'] ?>