OnlineTao Internet Marketing

Many businesses when they first go online turn to paid search (google adwords etc) to drive traffic to their site.  Many will find this vehicle easy to get going, easy to spend alot of money and easy not to make any money.  This is because to make it work, takes time and expertise which the majority of businesses starting off online don’t have.  Also because ofthe high adoption rates of this online marketing vehicle in many markets, competition is fierce which drives the cost of relevant traffic up further.

Because of this many businesses have got disheartened with paid search and are now looking at other ways to generate relevant traffic.  SEO is an obvious and important way to do this and although likely to deliver strong relevant traffic over the longer term the business is going to have to wait to see profitable results.

So where doe that leave ACME Ltd who has gone online, who is short on cash and time ?

Well, the good news is that there are proven ways of generating potentially substantial levels of relevant traffic in the near term - Affiliate marketing, auction sites and distribution of free ebooks.  These will be explored further in future posts.