OnlineTao Internet Marketing

Percentage of clicks per natural listing position

AOL did some research on their own search results a couple of years ago which illustrates some very interesting results for businesses investing time and effort in SEO.  First of all unsurprisingly the first page of ten results generates 90% of all the clicks for any search - hence the drive to get on the first page.  But also, that if you look at the percentage of all the clicks associated with any particular search then on average 42% are generated by the listing at the top position.  This is a huge difference from the second position which is 12% and really illustrates the importance and value of attaining and maintaining that top position.