OnlineTao Internet Marketing

Campaign name
Name of campaign that this media is associated with, e.g. BA Come Fly
Site name
Name of the site/email list where the campaign will be delivered e.g. Financial Times
Channel
The type of media purchased e.g. email, banner etc. e.g. Paid search
Position
Position of creative on site e.g. Overlay on the homepage
Reach
The number of users who will view the creative, or the impressions purchased e.g. 500,000
Demographics
The demographic profile of the consumer e.g. Female, aged <25
CPM / CPR . CPC
A standard pricing metric for the media, cost per 1000 impressons (CPM), cost per registration (CPR) and cost per click (CPC etc. e.g. £60 CPR
Total cost
Total cost for the site e.g. £15,000