OnlineTao Internet Marketing

Below are some key internet marketing campaign metrics

Impression delivered

How many impressions have been delivered to date

e.g. 1,200,000

Clicks delivered

Total number of clicks delivered

e.g. 12,000

% clicks

Percentage of consumers clicking on creative

e.g. 5%

% clicks to leads

Percentage consumers converting from a click to a lead

e.g. 22%

% clicks to sales

Percentage consumers converting from click to sale

e.g. 7%

Number of orders

Total number of orders generated

e.g. 1,452

Number of new customers

This is the total number of new customers

1,200

Revenue

Total revenue generated

e.g. £35,980

Profit

Profit generated

e.g. £8,820

Retention

Percentage of last months customers who ae also customers this month

e.g. 35%

AOV

Average order value

e.g. £25

Lifetime value

All the profit that this campaign is expected to generate in total

e.g. £152,300