September 30, 2008, 9:30 am
Media Performance
| Creative format |
Standard billing metric |
Average click thru rates |
Examples |
| Rich media |
CPM (cost per thousand impressions) |
4% |
Overlay:An interactive flash animation that appears on top of a web page for 10 seconds |
| Standard banners |
CPM (cost per thousand impressions) |
0.5% |
468*60 standard banners |
| Sponsorship |
Tenancy |
0.5% |
Partnership agreement to appear on the shopping pages of an ISP |
| Pay per click |
CPC (cost per click) |
8% |
Appearing on sponsored lisings on search engines, including contextual advertising |
| Email lists |
CPM (cost per thousand impressions) |
5% |
Renting a third party opt in email list from a portal |
| Feed advertising |
CPC (cost per click) |
0.5% |
Creating an RSS/product feed that links to your site |
| Pay per call |
PPC (pay per call) |
5% |
Listing a telephone number on an advert and paying every time a user calls that number |
Graham Cox:
Thanks for this useful post. I have learned a lot from these statistics.
November 17, 2008, 5:42 pm