natural vs paid listings

Now this is interesting. If I am selling a product off my site, should I bother with dishing out for paid search ads for the keyphrases that I am coming up #1 on the natural listings. Well Atlas probably the largest digital advertising agency in the world did some research which is very interesting. They found that on average for every sale made via a top natural listing, 2 sales would be made for a paid listing! And it doesn’t stop there, they also found that if both were pointing to your company then that would generate an additional sale. A pretty good argument for paid search.

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