Recession making internet marketing critical
IMRG Research produced the results of consumer research today. Whereas offline the economy is suffering, good internet marketing is going to reap huge rewards for businesses. IMRG note that 86% of shoppers surveyed will research their shopping options for christmas online before buying on the highstreet. They also noted that 59% intend to research possible gifts in the shops before buying on the web. IMRG also note that their research indicates that shopping will start shopping for christmas much earlier this year to spread their spend over the months to help their cashflow through the recession.
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