OnlineTao Internet Marketing

Many companies going online spend a bit of time deciding which of the numerous internet marketing vehicles they are going to use to drive traffic.  It is easy to get lost.  There’s seo, paid search, online display, affiliate, blogging, email, viral to name but a few.

The key is to find where the low hanging fruit is, that is going to get you off the mark the quickest and deliver you the most value in the soonest time.  Well it does depend on the businesses, your business model, your existing client base etc.  Because if say you have not had an online presence before but you have been established offline for years with a large installed base of customers and prospects.  Then judicious use of email is likely to be very beneficial to develop more value from your existing customers.

If however you don’t have a large pool of customers already or you want to expand your market presence then a strategy around search is going to teach you so much if you give it some proper thought upfront.  As long as you have got a half decent website, paid search is so targeted that you are quickly going to be able to find out which key phrases are driving you traffic and delivering you sales.  Obviously there will be most clicked on terms for your sector which are unlikely to be profitable for you initially, but the idea is to determine keyphrases that deliver moderate amounts of traffic with less than average competition.  Do this and you’ll be away.  It’s not going to be perfect initially but it will be useful.   Then in parallel to tweaking with the existing pages to improve conversion you can use the knowledge from your paid search campaigns to drive your seo efforts which in turn is going to start pushing you up the natural search rankings for relevant terms.   But search is the key - get search work for you and you will steam ahead and the knowledge will help non search related campaigns succeed and add further value downstream.