OnlineTao Internet Marketing

Although many of the principles behind seo are relatively straight forward it is surprising how many businesses are not aware of them.  I guess its a case of “if you don’t open the book, then you are never going to understand what is inside”.

Despite the web becoming core to many businesses and therefore displines such as seo should be seen as strategic, generally people do not ask to be shown how to do it, they just want it done.  I think they assume that it is much more difficult than it is or they just feel that their business is selling shoes say and threfore they do not need to know how to do seo. They just want it done.

Many businesses have ran or run google adword campaigns but do not closely track there performance.

A common issue is how to split their budget between seo and paid search.